New York designer crafting refined brand systems, editorial identities, and visuals for luxury and lifestyle brands.

Experience at Rolex, Apple, and Citi, with refined, systems-focused brand design, photography direction, presentations, and digital experiences.

Selected Experience

Rolex Watch U.S.A.
Brand, retail, editorial, and digital design systems for a global luxury maison.

Apple
Presentation design and internal communications for a large-scale retail audience.

Citi
Visual storytelling, presentation, and identity work across financial communications.

“These experiences shaped my belief that strong brands are built through precision, restraint, and consistency.”

About Theo

I’m a designer with a deep interest in how visual systems shape trust. My work sits at the intersection of typography, branding, editorial design, photographic direction, and digital presentation.

Across luxury, technology, finance, and creative industries, I’ve learned that the strongest work is rarely the loudest. It is clear, consistent, and built with intention.

  • “Theo is a skilled and versatile designer with strong creativity, organization, and follow-through. He spearheaded a major update of our brand guidelines and produced thoughtful print and digital communications that helped our organization’s materials feel more consistent, impactful, and brand-aligned.”

    — Eric, Former Director of Design & Digital Media

  • “Theo has a rare ability to make complex work feel clear, premium, and well-organized. He brings strong visual judgment to every stage of a project, from early direction to final execution.”

    — Heather, Former Manager

  • “He truly understands how design needs to function across real brand environments. His work connects identity, presentation, retail, digital, and production details into systems that feel polished and intentional.”

    — Scott, Photography Partner

  • “An absolute pleasure to work with. He brings a refined eye and a steady, thoughtful approach to creative work. He is detail-oriented, collaborative, and consistently focused on making the final output feel aligned, useful, and visually strong.”

    — Jorge, Former Project Manager

  • “Theo thinks beyond individual assets. He understands how design, photography, typography, and brand standards work together to create a cohesive experience across multiple touchpoints.”

    — Stewart, Photography Partner

Looking for a designer who can bring structure, taste, and clarity to complex brand systems?

I’m open to senior design opportunities and select collaborations across luxury, lifestyle, hospitality, editorial, and creative industries.