STRATA —
a sedimentary system for a cultural residency.
SCOPE OF WORK
Identity System · Program Architecture · Editorial · Wayfinding · Digital Experience
Self-initiated
01 · oVERVIEWOne institution, composed per show.
Architectural institutions, foundations, study programs, museums of drawing, need an identity that works across a permanent collection, rotating exhibitions, fellowships, and a publishing imprint. Strata is a rule-based grammar: each program builds its own world from a shared system, not a single uniform look.
02 · THE SYSTEMA grammar, not just a logo.
Type, grid, color, and pacing create a modular structure that shifts across programs without losing cohesion.
03 · THE ExperienceFrom page to place.
The concept extends across editorial materials, digital touchpoints, environmental graphics, and wayfinding.
Poster series, designed by Theo Thompson. Environment generated for presentation.