TALO EYEWEAR —a new frame of mind.
SCOPE OF WORK
Brand Identity · Symbol Construction · Product Naming · Campaign Art Direction · Editorial Retail Environment · Digital Experience
Self-initiated
01 · OverviewMade for the light.
TALO is a conceptual independent eyewear brand shaped by Mediterranean light, material warmth, and precise architectural form. The identity balances restraint with personality, creating a visual world that feels timeless, tactile, and distinctly fashion-led.
02 · THE SYSTEM A mark shaped by sight.
The identity is built around a custom TALO wordmark and symbol that merges the letterforms into an abstract face and pair of glasses. A restrained palette of ivory, brown clay, smoke, olive, and amber extends the system across typography, pattern, packaging, product engraving, editorial, and digital applications.
03 · IN PRACTICEFrom frame to environment.
The system comes to life through eyewear, campaign photography, retail, packaging, editorial, and digital touchpoints. Product names, material details, and moments of Mediterranean light create a consistent brand experience while giving each frame its own character.
Campaign
Packaging & craft
Editorial · portrait and frame
Still life
Digital
Digital · collection
Out of home
Retail · display and detail
Optical room
Retail
