About

Growing up between New York and the suburbs of Washington, D.C., I became fascinated by the visual language around me. Advertising, storefronts, architecture, magazines, and public spaces showed me how an image or idea could shape the way people experienced a brand.

I eventually returned to school to study graphic design, then continued learning through self-directed study and constant practice. That commitment led me to Apple Fifth Avenue, where I moved from customer-facing and visual merchandising work into operations and the Keynote team, creating daily communications for more than 800 employees.

At Rolex Watch U.S.A., I spent more than six years working across brand, retail, editorial, digital, photography, and production. The experience clarified what still guides my work today: a brand is strongest when its imagery, ideas, and systems hold together across every interaction.