SOLA —
skincare that makes its presence felt.
SCOPE OF WORK
Identity · Art Direction · Packaging · Digital
Self-initiated
01 · overviewObjects that refuse the beauty-aisle register.
A packaging system positioned closer to material design than beauty, built to be read as object rather than product.
SOLA Cleanse · Gentle Gel Cleanser · 150 mL
One system.
Multiple SKUs.
Quiet hierarchy. Consistent structure. One wordmark and one label architecture, held across every format.
- CleansePump
150 mL - HydrateDropper
30 mL - NourishDropper
30 mL - RenewJar
50 mL - BalanceTube
50 mL
Built to cleanse without stripping. A soft-lather gel that lifts daily buildup and leaves skin comfortable.
First step. Morning and evening. Lather a small amount with warm water, massage in gentle circles, then rinse.
- AM + PM
- First step in the ritual
Clean. Soft. Balanced. A lightweight gel that rinses clean, never tight.
Read in order, at a glance. Five steps share one architecture; format, scale and color tell them apart.
Find your ritual.
Cleanse
Gentle Gel Cleanser
Purify + Refresh
Hydrate
Hyaluronic Serum
Plump + Smooth
Nourish
Facial Oil
Soften + Glow
Renew
Rich Moisturizer
Restore + Comfort
Balance
Nourishing Hand Cream
Protect + Soothe
02 · system A packaging system built on repetition, not novelty.
One typographic mark, one silhouette, one palette, held across an entire product line.
03 · in PracticeRitual as brand.
The identity is what remains on the shelf when the marketing goes quiet.
