ROSA —
a new order for Roma Norte.
SCOPE OF WORK
Brand Architecture · Hospitality Art Direction · Editorial Menus · Tactile Touchpoints · Digital Experience
Self-initiated
01 — OverviewStripping cultural tropes off the menu.
Rosā is a contemporary Mexican restaurant concept located within a historic mansion in Roma Norte, Mexico City. The identity system was designed to strip away expected cultural tropes in favor of structural clarity, tactile materials, and editorial elegance.
02 — APPROACHA precise gesture, placed with intention.
A thin macron over the final “a” is Rosā’s signature mark. In motion, wooden tongs place it with the same care used when serving at a table. A restrained five-color palette—Marfil, Oxblood, Burnt Coral, Carbón and Agave—unifies menus, signage and digital applications.
03 — IN PRACTICETranslating the traditions to the table.
This editorial language translates seamlessly across the physical space, extending from tactile coaster systems and minimal menu layouts to a curated digital brand-world mosaic. The resulting hospitality experience is highly premium and immersive, anchoring the restaurant as a quiet destination for evening dining rituals.
