CITI — Pride 365 Editorial System

Citi —
Pride 365 Editorial System,
made accessible
for the LGBTQ+ community.

SCOPE OF WORK

Editorial framework and modular layouts for Citi's Pride 365 LGBTQ+ financial literacy program. Delivered across 12 workshops for 300+ participants in partnership with community organizations.

01 · Overview

Reach an audience corporate finance had already lost.

Research found three barriers for LGBTQ+ people: avoiding expense tracking to dodge guilt, a lack of clear resources, and delayed financial education until increased income. The system needed to be specific, brand-forward, and credible to audiences wary of corporate finance messages.

  
    0%
Received formal personal
finance training
0%
Maintain a personal budget
or savings practice
0%
Actively allocate capital
toward investments

    Primary research · quantitative surveys + qualitative interviews · LGBTQ+ participants

02 · System Components

A toolkit, not a top-down deck.

Booklet
Budgeting, saving, credit and scams: four color-coded chapters.
Log Book
Monthly tracking, built practical rather than aspirational.
Engagement Assets
Branded stickers that travel beyond the workshop.
Social Media
Education modules for partner channels.

Figure 01 · System diagram

How the kit composes.

Eight workshops, five topic categories. Reading down a column shows which workshops cover a given topic. Reading across a row tells the system author how each workshop spans the curriculum — and which sessions carry the most instructional weight.

Workshop

SavingsBudgeting primer
Print + log book

InvestingGoal-setting
Print + worksheet

Credit CardsUsage basics
Print + handout

Credit ScoreCredit literacy
Print + guide

ScamsFraud awareness
Print + reference

Your Money, Your Map

●

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Build the Habit

●

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Make It Grow

—

●

—

Swipe Smart

—

●

—

Know Your Score

—

●

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Out of the Red

—

●

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Spot the Scam

—

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Your Future Self

●

—

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—

Workshops · 08 · Categories · 05 Pattern abstracted for public review

Figure 02 · Type & co-brand spec

Legibility before identity.

A five-tier type stack tuned for printed workshop materials and a three-scenario lockup spec for partner co-branding. Where most co-brand systems hardcode hierarchy, this one yields it to the room. Whoever convenes the workshop sets the lead.

Role

Size

Weight

Tracking

Leading

Curriculum mark · covers Pride 365 · Banking

56–80 pt

Semi-Bold

−2%

1.04

Workshop title · module lead Opening an account

28–40 pt

Medium

−1%

1.14

Module heading · in-page What you'll need

16–20 pt

Medium

0

1.25

Body · lede, step-through Plainspoken body copy. Set in sans for community-context legibility, not corporate weight.

11–12 pt

Regular

0

1.5

Annotation · partner credit SOURCE · PARTNER · DATE

9–10 pt

Regular

+8%

1.5

Chapter color-coding · wayfinding across the kit

Ch. 01

Budgeting

#29C5B6

Teal signals foundational content. Used across every workshop opener and budget-tracker material.

Ch. 02

Saving

#C60CBC

Magenta anchors goal-oriented content: saving practices, milestone worksheets, and forward-looking exercises.

Ch. 03

Credit & Debt

#6DB33F

Green marks the most complex chapter. Applied to credit primers, score explainers, and repayment planning.

Ch. 04

Financial Scams

#F59B2A

Amber flags cautionary content. High contrast against the neutral base so warnings register at a glance.

Type tiers · 05 · Chapter accents · 04 Values reflect community-context convention. Citi specifics under NDA.

03 · IMPACT

A program delivered at community scale.

Twelve workshops, 300+ participants, one year — built on a toolkit for partners to use, not Citi. The approach: create systems partners can operate, not scripts they must follow.