CITI —
Pride 365 Editorial System
SCOPE
Editorial System · Art Direction · Inclusive Identity · Financial Education · Information Hierarchy
DELIVERED
12 workshops. 300+ participants. One year.
Selected work shown for portfolio purposes. Citi and the Arc Design are trademarks of Citigroup Inc. No endorsement is implied.
00 · roleBusiness storytelling for finance.
Translated financial-literacy research and content into a modular communication system for workshops, printed education, partner organizations, and digital distribution.
That role framing makes the project read as enterprise storytelling and system leadership, which is the strongest strategic position for Citi.
finance training
or savings practice
toward investments
01 · OverviewReach an audience corporate finance had already lost.
Research identified barriers around financial anxiety, trusted resources, and the belief that financial planning could wait until income increased.
THE ANCHOR PROFILE
Mapped the conflict between money realities and emotional shutdown. Built the whole system around the Avoider. If the toolkit could bypass their blocks, it would work for everyone.
02 · System A toolkit built to travel.
A modular editorial system, color-coded by chapter, designed for partner organizations to run without Citi in the room.
BOOKLET
Four color-coded chapters covering budgeting, saving, credit, and financial scams.LOG BOOK
A monthly tracking tool designed to make financial habits practical and repeatable.ENGAGEMENT ASSETS
Branded takeaways that extended the program beyond the workshop.SOCIAL MODULES
Adaptable educational content for community-partner channels.
03 · In PracticeThe system held because the community carried it.
Twelve workshops, 300+ participants, one year — built on a toolkit for partners to use, not Citi. The approach: create systems partners can operate, not scripts they must follow.
Workshop application visualization
