CITI —
striking a balance for community finance.
SCOPE OF WORK
Editorial system · Presentation design · Information hierarchy · Visual direction
CAMPAIGN REACH
165K video views · 501K impressions · 36 social posts
Campaign results reported by RANAVERSE. Broader campaign activation included Tony Talks, eight community amplifiers and an in-person seminar featuring Miss Shalae.
Selected work shown for portfolio purposes. Citi and the Arc Design are trademarks of Citigroup Inc.
No endorsement is implied.
00 · roleOverdrawn on corporate compliance.
As a contract designer working with RANAVERSE, I translated approved financial-literacy content into a modular presentation and participant workbook. My role focused on information hierarchy, editorial pacing, chapter navigation and the visual rules connecting each learning module.
or financial discrimination
their savings practice
overspending habits
01 · OverviewA visual deficit.
The existing materials prioritized regulatory completeness over learner clarity. The information was accurate, but its dense presentation created unnecessary distance between the content and the community it was intended to support.
02 · System A currency toolkit built to circulate.
Presentation design, editorial layout, and leadership communications built on one set of rules.
03 · In PracticeThe system held its value because the community carried it.
The materials supported a broader campaign that generated 165K video views and 501K impressions across 36 social posts. The editorial framework was subsequently adapted for additional Citi DEI programming.
