MERIDIAN —
a wellness identity with breathing room.
SCOPE OF WORK
Identity · Hospitality Art Direction · Wayfinding · Collateral · Digital
Self-initiated
01 · OverviewA hospitality brand designed to disappear into the architecture.
Meridian is a conceptual identity and wayfinding system for a private members club, built around removal rather than addition.
In a category prone to visual excess, the system holds the experience together quietly. A single monogram, one serif and one sans, a raw material palette, and a 24-mark pictogram set carry navigation across arrival, dining, wellness, social, and residential space.
02 · WAYFINDING APPROACHThe system whispers so the space can speak.
A 24-mark pictogram system built on a 24‑unit grid with 1.25pt stroke width, optically corrected for visual balance.
03 · IN PRACTICEPresence without announcement.
Unified identity across type, wayfinding, and guest touchpoints, spanning arrival, dining, wellness, social, and residential.
04 · DIGITAL AND VOICEQuiet in type, loud in color, clear in layout.
Member app, social channels, and the language the brand speaks in.
