KORRA — oral care designed with the logic of engineered hardware.
SCOPE OF WORK
Identity · Product Direction · Packaging · Technical Graphics · Digital
01 — OverviewOral care, treated as hardware.
Korra is a conceptual oral-care system that moves away from the softness of wellness packaging and the sterility of clinical dental brands. Built around brushed steel, precise typography, modular product logic, and technical-reference graphics, the identity reframes a daily object as something more durable, tactile, and performance-led.
02 — APPROACHSpecified, not styled.
Industrial product language.
The system references the visual codes of engineered objects: brushed metal finishes, component diagrams, material notes, refill logic, and clear product hierarchy.
Machined visual identity.
A tight wordmark, engraved-style motif, and compact typographic system give the brand a harder, more technical register across product, packaging, and digital touchpoints.
Owner’s manual clarity.
Packaging, refill documentation, instruction cards, and ecommerce details are treated as part of the brand system. The tone is direct, material, and functional rather than lifestyle-driven.
KORRA
Core ritual. Raw material. Daily instrument.
KOR · RA
CORE · RAW
Korra reframes oral care as engineered hardware — a precise daily object built around performance, material clarity, and tactile control.
03 — IN PRACTICEA daily object with
technical presence.
Korra tests how an oral-care brand can feel precise, durable, and design-led without relying on pastel wellness cues or generic clinical language. The system extends across identity, product direction, packaging, technical graphics, refill materials, and digital commerce.
