AURI VIDA - a jewelry
house drawn around
skin, light, and stone.
SCOPE OF WORK
Identity · Retail · Packaging · Digital · Campaign
01 — OverviewA house, not a label.
Auri Vida is a conceptual fine jewelry house built around intimacy, restraint, and material presence. The identity extends beyond product imagery into a complete brand world: storefront, private salon, appointment experience, packaging, certificate card, and digital touchpoints. Warm metal, limestone, dark oak, soft light, and sculptural display create a system where the client experience is as considered as the jewelry itself.
02 — APPROACHThe house leads.
Auri Vida begins with the language of a private salon — facade, wordmark, interior atmosphere, appointment rhythm, and client materials — before extending into collection and campaign.
A system, not a catalog. Each collection is defined by a distinct formal idea, allowing the product range to feel expansive while remaining part of one recognizable house language.
Clienteling as packaging. Certificate cards, care notes, appointment invitations, viewing materials, and boxes are treated as part of the identity system. The jewelry does not leave alone; it travels through a sequence of branded surfaces.
03 — THE COLLECTIONSFive sculptural premises.
Orbital
Celestial forms in measured motion. Rings, earrings, and necklaces.
Sovereign
Regal silhouettes with signet-led structure and quiet permanence.
Nexus
Interlocking links and chain forms shaped around connection.
Aster
Radiant points of light, pavé details, and constellation-like settings.
Signature Sets
Curated pairings designed to complete the story across pieces.
04 — RETAILA salon, read as a gallery.
The retail experience blends private appointment, sculptural display, and gallery restraint. Limestone, dark oak, brushed brass, and soft lighting create an atmosphere where the house is felt before the jewelry is handled.
