AURI VIDA —
a new facet of fine jewelry.
SCOPE OF WORK
Identity · Editorial System · Collateral · Campaign Art Direction · Conceptual
Self-initiated
01 · OverviewA jewelry house that refuses the retail vernacular.
A identity system conceptually inspired by art‑book publishing rather than traditional jewelry marketing, crafted for a contemporary jewelry house exploring the intersections of materiality, architecture, and permanence.
02 · system The object leads.
The brand follows.
Typography and layout designed to defer to the piece being photographed.
Three pieces,
one construction.
Every form in the collection begins as a circle divided into equal parts. The division sets the silhouette, the facet count and the rhythm of the setting. Change the number, change the piece — the logic does not move.
Sovereign
Regal silhouettes. Timeless power.
A sculptural signet ring in yellow gold, defined by an octagonal black face and a radiant crystal star motif.
- Construction
- Octagonal signet face with tapered split shoulders
- Material
- 18K yellow gold, black enamel
- Setting
- Pavé perimeter with central starburst setting
- Motif
- Celestial starburst
- Finish
- High polish with gloss enamel
Aster
Radiant points of light.
A luminous pendant in yellow gold, centered by a starburst motif and pavé-set crystals.
- Construction
- Radial pendant with integrated bail and fine chain
- Material
- 18K yellow gold
- Setting
- Pavé radial setting around a central stone
- Motif
- Radiating celestial starburst
- Finish
- High polish with bright stone detailing
Nexus
Interlocking links. Infinite connection.
A bold link bracelet in polished yellow gold, composed of sculptural interlocking forms.
- Construction
- Interlocking oval links with sculptural clasp
- Material
- 18K yellow gold
- Setting
- Unset; form-led link construction
- Motif
- Repeating interlock
- Finish
- High polish
Visual developmentGenerated imagery, directed and sequenced. Not client work.
03 · in practicePrecision framed as intimacy.
The jewelry appears as personal artifact, not product image.
04 · APPROACHA private digital atelier.
A responsive approach focused on discovery, object detail, and private access. Instead of a typical commerce grid, it uses editorial pacing, clear specs, saved selections, and appointment-led pathways to move clients from browsing to private viewing.
Digital principles
Editorial discovery · Responsive hierarchy · Material clarity · Saved pieces · Private viewing
