Auri Vida
LUXURY JEWELRY STUDIO
Brand identity and digital design system.
Auri Vida is a luxury jewelry studio identity exploring the interplay of light, skin, and sculptural metalwork. The brand translates warmth and luminosity into a refined digital presence—quietly opulent, modern, and intimately human.
ROLE
Brand identity, visual system design, digital brand expression, and art direction.
SCOPE
Brand strategy, typography, color system, digital design, and visual guidelines.
OUTCOME
A refined, cohesive brand system that translates sculptural elegance into a modern digital presence.
The Challenge
Create a visual world that elevates jewelry beyond product—merging sculptural form, intimate portraiture, and cinematic light into a refined digital presence.
The System
Inspiration & Ideation
Sculptural shapes, warm metals, and close portrait studies set the visual style—grounding Auri Vida in light, texture, and modern luxury.
Brand Identity
Warm minimalism anchors the identity. A sculptural serif reflects handcrafted metalwork and human touch, while a restrained grotesk adds a quiet, contemporary counterbalance.
Visual Language
Close crops, warm gradients, and textured surfaces create a cinematic tone. Light and shadow guide the narrative, shaping an intimate, luminous atmosphere around each form.
Application System
The system extends across digital layouts, brand touchpoints, and editorial compositions. Each application remains intentionally spacious, allowing sculptural form and warm light to lead.
Reflection
Auri Vida resolves into a cohesive identity—quietly opulent, tactile, and cinematic. The system demonstrates how materiality and light can translate into a modern, digital-first brand experience built for consistency and scale.