The Meridian
LUXURY HOSPITALITY BRAND
A refined hospitality identity shaped by place, atmosphere, and editorial restraint.
The Meridian is a refined coastal members’ club shaped by sunlight, stillness, and understated luxury. The brand embraces warm minimalism, natural textures, and a serene lifestyle vocabulary that reflects the ease of modern coastal living. It positions The Meridian as a destination for curated experiences—where design, hospitality, and culture meet by the water.
ROLE
Brand identity, visual system design, and art direction.
SCOPE
Brand strategy, typography, environmental graphics, digital applications, and editorial direction.
OUTCOME
A cohesive hospitality identity that balances atmosphere, place, and editorial restraint—designed to support a calm, members-focused experience across physical and digital touchpoints.
The Challenge
Create a distinct visual identity for a contemporary beachside members’ club—one that balances exclusivity with ease, and captures the quiet confidence of elevated coastal living.
The System
Visual Language
Soft horizons, diffused shadows, and tactile stone surfaces create a cinematic atmosphere. Lifestyle photography is warm, intimate, and editorial—expressing the brand’s effortless sophistication.
Application System
The system extends into digital and print touchpoints, including membership materials, signage, and a digital-first web experience. Every element reinforces a sense of calm, exclusivity, and coastal refinement.
Reflection
A cohesive brand that frames The Meridian as a serene, design-forward escape. The identity elevates the club’s presence while keeping the experience warm, human, and unmistakably premium.