The Meridian
BRAND OPERATING SYSTEM — HOSPITALITY
A coastal retreat defined through typographic discipline and spatial clarity. Designed for a membership audience, the system balances the softness of the Atlantic shoreline with the precision of a global lifestyle brand.
Role
Brand Stewardship & Identity Architecture
System Application
Atmosphere — Atlantic materiality, muted palettes, coastal warmth.
Structure — Identity architecture, typographic frameworks, brand governance.
Continuity — Environmental wayfinding, textile system, digital interface consistency.
01.1 TYPOGRAPHIC FRAMEWORKEvolve an inconsistent legacy identity into a cohesive, premium system that balances exclusivity with accessibility—while ensuring operational consistency across signage, print, textiles, and digital platforms.
SYSTEM SCALE
Designed the framework for long-term scalability, enabling consistent implementation across member-facing and staff-facing environments.
Designed the framework for long-term scalability, enabling consistent implementation across member-facing and staff-facing environments.
OUTCOME
Repositioned The Meridian as a design-forward hospitality brand built for expansion and governance.
Developed a standards-driven framework to ensure consistent implementation across all member-facing and staff touchpoints.