Selene Lune Nata
FRAGRANCE & HOME RITUAL BRAND
Brand identity and visuals for packaging, editorial, and digital.
Selene Lune Nata is a conceptual candle house shaped by moonlight, ritual, and quiet femininity. The brand blends sculptural forms, natural textures, and warm atmospheric light to create an identity that feels intimate, serene, and rooted in slow, sensory living.
ROLE
Brand identity, visual system design, packaging direction, and art direction.
SCOPE
Brand strategy, logo and identity system, typography, packaging design, visual language, and digital brand applications.
OUTCOME
A cohesive fragrance and home ritual identity that blends mysticism with modern restraint—positioning Selene Lune Nata as a refined, atmospheric brand rooted in ritual, mood, and sensory storytelling.
The Challenge
Create a refined, mood-driven brand world for a fictional wellness label—one that feels artisanal and intimate, yet elevated enough to live within a modern, digital-first environment.
The System
Brand Identity
The identity pairs a refined serif with understated typographic structure. Warm neutrals, textured surfaces, and moonlit accents establish a palette that feels grounded, organic, and quietly luxurious.
Visual Language
Shadow, mineral texture, and intimate crops define the visual tone. Photography leans into softness and depth—capturing the quiet glow of candlelight and the tactile quality of hand-poured forms.
Application System
Across packaging, editorial layouts, and digital compositions, the system remains spacious and restrained. Each touchpoint is shaped to feel warm, minimal, and rooted in natural materials.
Reflection
This project examined how light, materials, and pacing create emotional resonance in luxury brands—designing sensory, atmospheric identities grounded in storytelling.