Selene Lune Nata
FRAGRANCE & HOME RITUAL CONCEPT
A strategic design study regarding the brand architecture of a conceptual candle house. The challenge was to systematize abstract concepts—moonlight, ritual, and quiet femininity—into a rigid visual framework. This project serves as a proof-of-concept for how atmospheric brands can maintain "sensory intimacy" while scaling across strict packaging and digital commerce requirements.
CONTRIBUTIONS
Structural Packaging: Designed a vessel and labeling system that balances sculptural form with regulatory information hierarchy, treating the physical product as a primary brand artifact.
Atmospheric Systems: Defined the visual codes for art direction, creating a consistent "lighting language" that translates the olfactory experience of the product into digital media.
Identity Logic: Established a refined typographic system that anchors the brand’s ethereal qualities, ensuring clarity and legibility across print and digital applications.
The Challenge
Create a refined, mood-driven brand world for a fictional wellness label—one that feels artisanal and intimate, yet elevated enough to live within a modern, digital-first environment.
Brand Identity
The identity pairs a refined serif with understated typographic structure. Warm neutrals, textured surfaces, and moonlit accents establish a palette that feels grounded, organic, and quietly luxurious.
Reflection
This project examined how light, materials, and pacing create emotional resonance in luxury brands—designing sensory, atmospheric identities grounded in storytelling.