Sola
COSMETIC BEAUTY STUDIO
A contemporary beauty identity shaped by natural light, tactile textures, and authentic expression.
SOLA is a luxury skincare brand shaped by light, warmth, and restraint. The identity explores skin-to-skin connection, natural illumination, and natural material honesty by translating care into a refined system. Across packaging, print, and digital touchpoints, SOLA balances intimacy with clarity, framing skincare as a quiet, modern ritual.
ROLE
Brand identity, visual system design, packaging direction, and art direction.
SCOPE
Brand strategy, identity system, typography, photography direction, digital design, and visual guidelines.
OUTCOME
A cohesive beauty brand identity that centers skin, light, and texture—positioning Sola as a modern studio rooted in authenticity, warmth, and editorial restraint.
The Challenge
Create a brand identity that feels modern, intimate, and premium—without leaning on clichés of femininity or overly ornamental design. The studio needed a visual world that communicated trust, artistry, and an understated sense of luxury.
The System
Form & Line
Soft curves and controlled negative space echo the quiet precision of beauty work—similar to the gentle lash-inspired arcs found in refined cosmetic branding.
Sculptural Minimalism
A palette of nude neutrals, sun-washed tones, and tactile materials reinforces a calm, elevated atmosphere.
Application System
The system translates seamlessly across packaging, editorial layouts, and digital compositions. Each application remains quiet and intentional, designed to foreground skin, light, and texture with consistency and restraint.
Light as Expression
Shadows, golden-hour glow, and diffused highlights reflect the atelier’s ethos of enhancing what is already present.
Resolution
The final brand is both modern and timeless—soft enough to feel personal, structured enough to feel premium. Sola Atelier emerges as a studio where refinement is quiet, confidence is natural, and beauty is approached with artistic restraint.