Retail Barricades
Luxury Behind the Scenes
Created premium barricade design for Rolex Boutique Fourtané during renovation in San Diego. Over the years, I've managed over 350 barricades—each one treated as a temporary flagship, designed with precision and aligned with brand integrity. The barricade had to reflect Rolex’s brand prestige while navigating timeline and spatial constraints. Reimagined the barricade as a branded experience—carefully executed through material, type, and layout decisions.
Scope of Work
Environmental Design
Retail Signage
Brand Stewardship
Technical Direction